Do you have a live event scheduled sometime soon? Maybe it’s a big event like an annual meeting or conference or sporting event or community activity. Maybe it’s a routine event, like a weekly business meeting or your child’s sports tournament. Either way, if you want your live event, in fact ANY live event either personal or for business, to be more enjoyable, productive and memorable, then you need to make sure you’re using a special event #hashtag to encourage community building and further collaboration through social media.
What are the best Instagram contests for your business? Which businesses were able to increase their online customer following and increase revenue using a no-cost marketing campaign through Instagram?
Every day 100 million Americans watch online videos. Currently, the average Internet user watches more than 200 online videos a month. Most are watching on their smartphones and tablets. And most are three times as likely to buy a product that they saw in a video. So have you added video to your online marketing efforts?
A recent survey of hundreds of marketing and sales managers reveals a slew of excuses as to why many businesses have not embraced video marketing. Most marketing professionals seem not to understand it, don’t know how to begin using it, and don’t quite see the value in video marketing.
More and more customers of your business want to use social media to communicate with you. Whether it’s using Facebook, Twitter, Google Plus, or other online social channels, your customers will value your service much more if you are able to answer questions quickly and transparently on their chosen social media platforms. Much of the customer service work you need to do online will be making curious, confused or unhappy customers happy again.
Measuring the effectiveness of your social media marketing is vital to your overall business marketing plan. The time, energy and, perhaps, money being spent on marketing online needs to bring your business a reasonable return on your investment (ROI). Unfortunately, most businesses do not have a comprehensive way of measuring the effectiveness of the various social media marketing efforts.