A recent study indicates that only 123 companies of the Fortune 500 are using the social media picture and video sharing site Instagram. Is your business using Instagram? If not, then you need to immediately consider this free and highly effective channel for marketing.
Don’t look now but there are all sorts of different online followers that could potentially be customers of your business. The key for business owners is to be aware of who’s online and how consumer habits are different for different people. How are you going to connect with these different types of online followers?
In case you missed it, the social media marketing landscape has shifted again. Your social media marketing should include new players and old stand-bys. There are plenty of options, and many can be effective. But it can be challenging for business owners to stay on top of which social media platforms are best for marketing.
As social media content across multiple platforms becomes more and more visual, the simplicity and ease of sharing pictures on Pinterest is enabling the site to continue to dominate content sharing. More and more people are pinning and re-pinning pictures of pets, fashion, food, quotes and humor. And more precise Pinterest tracking programs are allowing marketers to know exactly what is being shared most frequently.
Do you want your business to be on the cutting edge of social media marketing in 2014? The goal is to bring in more customers, more frequently and many businesses are finding tremendous success using social media marketing.
Marketers should be focusing on the brain. Knowing how the human brain functions can be extremely helpful when planning a marketing campaign. Do you want your marketing to provide more facts and figures and answers to questions, a strategy which appeals to the left hemisphere of the brain? Or do you want to be more creative and provide a visual and/or sensory experience, which appeals to the right hemisphere of the brain? The answer is both.