What starts as curiosity can become emotional engagement and connection. You can conjure the same emotional connection for your business by allowing your customers to peek behind the scenes, using video marketing to tell your story and capture the magic of what’s special about your business and what makes it valuable for your customer. The videos can include behind-the-scenes operations of your business, up-close-and-personal aspects of your owners and employees, and where-does-your-product-come-from videos, highlighting your product sources and vendors.
In a new industry report on the top brands marketing on YouTube, the take-away is staggering – the top 500 brands on YouTube have seen their average subscriber base more than double in the past 12 months, and they’re recognizing a substantial return.
A recent study by Google indicates that non-profits and charitable organizations are finding more and more donors are going online to research and support different causes. The study says overwhelmingly donors are going digital with 75% of donors turning to online resources to look for information.
More and more it’s not video advertising that’s effective for marketing your business, but rather resource video distribution through social media, blogging and email. It’s now about using video to answer questions and solve problems through marketing mindsight and emotional connection. Knowing and understanding what your customers want and need and then providing them with interesting and compelling video that they’ll want to watch and then share with others is a powerful marketing combination.
Research shows that online video increases peoples understanding of your product or service by 74%. The average Internet user is exposed to more than 32 online videos per month. Up to half of the monthly views on YouTube are for business-related videos. 65% of video viewers will visit a business’ web site after viewing the video.
Short, bite-sized videos have been proven to capture lots of attention and engagement when marketing on social media sites Facebook, Twitter, Google+ and more. The short-form means more views and hopefully more shares, as well. Research shows that the shorter the video, the more share-able it becomes. And longer-form videos have scored well with online users, as well.